Hey @John_Crestani - In the YouTube Ad Setup video most of us will be unable to use ‘custom audiences’ as many of us will not tick all of the requirements Google now want before you can upload a customer list:
"Customer Match is not available for all advertisers. To use Customer Match, your account must have:
- A good history of policy compliance.
- A good payment history.
- At least 90 days’ history in Google Ads.
- More than USD 50,000 total lifetime spend. For advertisers whose accounts are managed in currencies other than USD, your spend amount will be converted to USD using the average monthly conversion rate for that currency."
Until we get to that level in Google have you advice on specific targeting/keywords please.
Many thanks, Phil