Which option should I go for?

[guillaumeleon]

Hi guys,

So, on the google ad display setup I can’t choose “clicks” as a bidding option. (which is by default on “conversion” but I have no pixel yet)

Nevertheless, this message appears: " Based on the selections, this campaign will use the CPC (enhanced) bid strategy" (see screenshot 1)

So is it good like that or should I click on “or, selcet a bid strategy directly” and then choose "maximize clicks? (see screenshot 2)

Thanks,

Guillaume

[toddperry]

I do believe John sets it at Clicks and maximize clicks.