What is the best bid for Display Ad

Hello Guys,
I am impressed by the Intent Search technique. However, in my humble opinion, to maximize the results from this technique, we need to know what is the best max bid we need to set.
So for SAS, What will be the best bid?

I would recommend discussing this on the weekly webinars every Thursday 3-5pm PST with @AndyStewart our ads expert :slight_smile:

You can also check out this article for a bit more info about bidding :slight_smile: