Targeting expansion for Google Display ads

🌐 SAS PRO Course Discussion SAS 2.0 Week 2 Discussion
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In Week 2, under the display ads module John talks about turning off - Targeting Expansion.

However, this option has been replaced with ‘Automated Targeting’.

So, in this case would I select the option: No automated targeting - Use only the targeting you’ve set yourself?

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Hi Jose! Yes, you are correct! And don’t be afraid to create additional campaigns with different settings as an experiment! This is known as split testing aka A/B testing.

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