Sharing affiliate links

My question is why do you suggest to members to share their clickbank affiliate link on their social media?
What is the purpose of doing this?

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Generally within all of the various SM sites people have quite a large number of contacts! It’s a great source of free traffic that you can use to make sales. John recommends using the same site only once per month.

Hello Sara, Does he recommend putting the link shared with some form of relevant content, since it seems that the FB platform loves content?