Reading the Data

As of today, I have 3 SAS ads running and working on a Youtube ad.

The $100.00 ea. spend is complete or almost.
The stats are coming in, but I’m really not sure of what I should looking for or adjusting for optimization. I can’t go by sales because I have none. I have clicks and hops.
Is there something I missed in the training that deals with this?

Thanks
Gary

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