Hi, I’m new to the system, and am hoping for advice and guidance from the Community.
I’ve been running ads since 16 May, spent quite a bit, made a lot of mistakes, tried to learn from them, etc.
In learning my lessons and regrouping, I started 2 new campaigns for Glucotrust on 29 Jun and 30 Jun. They have been doing very well.
I am very proud to have these identified as High Performing campaigns, but I don’t have sales as yet.
I’ve been running a total of $20 per day (two campaigns of $10 each, same 5 videos, different audiences)
FB is advising that I scale up, but I have optimised for Website Content Views, not Purchases. The conclusion I reached from my advertising over the past month is that at $20 a day, FB wouldn’t be getting enough data to train the pixel.
My gamble was that if I send enough buying traffic (campaign objective) to the VSL (conversion optimisation) then I’d get a sale at some point.
My question is: should I scale up these ads, or should I use that extra money for a retargeting campaign instead?
How do I move toward getting purchases?
I’m looking forward to your advice and guidance.
