Module 10 - How To Plan Your SAS Strategy

🟠 Internet Marketing Discussion
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  1. Determine your budget.

How do you allocate the budget? Is the cost per day?

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Hi there, Marcus!

A better practice would be to concentrate on daily spent.

Regardless of how much the product costs, it is best to ‘test the waters’ first by setting a daily budget of around $10, and capping max CPC if advertising on Google at about $0.5.

On FB, with the same $10 daily budget you’d see how many impressions, clicks, and CTR you’ll get.

Then run this ad for 5-7 days and then look at the results.

Then based on these results, you may scale your budget up or down.

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