Keywords, broad match or phrase match?

🔴 Google Ads Issues & Topics
1

Hi guys, hope all is well, just a question about the list of keywords John gave us for SAS, all my keywords are set as broad match so it got me thinking, am I targetting unwanted traffic by doing this and should I change it to phrase match on every keyword? Also on my search ad, my headline 1 was Follow {Keyword This ‘Guru’}? now I’m seeing on the forums people saying that this is wrong. Is the correct way Follow {Keyword ‘Guru’}?

2

I would probably say target your audience as specific as possible to avoid wasting ad spend on unwanted traffic.

The Google key word should be entered as {Keyword:Guru}

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3

What about keywords that should be written for SAS on bing ads

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4

Hi @dalia.derbala2, the same will apply for Bing ads, it’s just a different platform. Be very specific as possible on selecting your keywords. The higher the intend the better. Bing also has a keyword research tool like Google. You can check it here. I hope this helps.

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5

Hi @lizette1 , how wonderful you are :grinning:. I posted my question here not to disturb you more :see_no_evil: , as i am disturbing you enough.

But as usual, you r Ms.Supportive

Thank you :heart_eyes: :heart_eyes:

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6

Haha… :rofl: You know me, I’m just around whenever you need help. :wink:

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