How to tweak my fb ads

HI, I set up both a SAS click funnel page and a Manifestation miracle page. I set up SAS as John said to do in his videos with facebook ads. The ad was approved, spent 100.00. I got 5 hops, zero sales.
So my next step is? Try a new video? new text? new what? How do I tweak I guess is the question. I do have the pdf now on the buyers list, which I will try next.

Manifestation Miracle I targeted women 30 to 60 interested in the law of attraction. (USA, Canada, UK, Australia)
100 dollars, zero sales, 12 hops.
What is my next step?

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