Google Display Ads Frequency Capping

I did not see John show this in the training, However he did mention it in the Common Google ads Mistakes video.

Here is a video that shows where it is, and my recommendation on what to set it at.

2 Likes

Here is our support article on Frequency Capping :slight_smile:

3 Likes

Thanks, I had the same question!

2 Likes

This is Gold! Thanks for sharing!:slightly_smiling_face:

Hello toddperry, what about the SAS search ad we made? Would you recommend frequency capping for that as well?

I would recommend frequency capping on all google ads regardless of type but maybe @AndyStewart has some better insight?

Hey Todd,

your screencast is no longer available. What is your recommended frequency capping setting?