Google Display Ad: Demographic/Audience?

🌐 SAS PRO Course Discussion SAS 2.0 Week 2 Discussion
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  1. Audiences: In reviewing John’s Google Display ad video, I didn’t see where/if he edited “Ideas”, yet I see estimated “19 ideas” on his screen.

  2. Demographics: In reviewing John’s Google Display ad video, I didn’t see where/if he edited any demographic data for our Google display ad (e.g. Men, 35+ years old, etc.)

Any insight/help would be sincerely appreciated!
D.

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I had the same question. Does anyone have any ideas on this?