Frecuency capping for facebook ads?

🌐 SAS PRO Course Discussion Module 1-6 Discussion
1

Hi there,

Is there a way to set some parameters in facebook, similar to the frecuency capping in Google Ads? I’m asking this because, many of the nasty comments in facebook, mentions the fact that the same person is getting the same Ad all the time.

Thanks.

2

Hi Michael!

There is no limit on frequency. However, Facebook starts to serve your ad less often after you’ve shown your ad to the same audience more than 3-4 times. With the Impressions option, you pay per thousand impressions and it’s typically recommended for building brand awareness.