Follow {Keyword This 'Guru'}? - Dynamic Keyword Insertion

🌐 SAS PRO Course Discussion SAS 2.0 Week 2 Discussion
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I just have a question about creating my initial Google ad for SAS. When I copied Headline 1 from the Google ad swipe, it said: “Follow This Guru?” However, when John taught this step in the video training, he had used “Follow {Keyword This ‘Guru’}?” so that the actual guru’s name who was being searched for by the searcher would come up in the ad they see. Ex. “Follow Mike Filsaime?”
Anyway, should I change Headline 1 to use the dynamic insertion? “Follow {Keyword This ‘Guru’}?”

2 Likes
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Hi LuceW,

I just posted a reply to another thread about same issue:
https://forum.imjetset.com/t/the-curly-braces-or-no/342

Hope it helps,

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I’d like a solid RE on this too if you resolved it. How exactly should this be inserted into the AD?

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In headline 1 you should enter {keyword:guru}