Email Follow Ups for Solo Ads

I just did my first solo ad campaign. When my campaign was approved by the email seller, he sent me an email stating that I should have a nice email followup in place to follow up with leads. However, this was not mentioned in the Module 3 Show Me Videos. Do I need to followup with leads or will the vendor I am advertising for do that? Please advise.

Linda

you should always reply so as to develope a relationship with your buyer you want them to keep coming back my opinion

jon