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Custom Audience creation issues

So I tried adding the custom audience for facebook that John has created for us to use. But when I try to add it I keep getting this image I have linked. It keeps telling me that I need to create a business and etc before I can upload a buyer list!! HELP Please!!



I am sorry but I couldn’t see the exact image. May be the link isn’t working well.

However, let me answer your question by reading what you’ve mentioned.

I think you might be trying to create the custom audience using your personal Facebook a/c.

If you are doing so, I would like you to stop right away and don’t use your personal account to create the ads.

Instead, what you should and must do is create a business manager account. Then, go ahead follow the course videos and create the custom audience.

  1. Go to
  2. Create a business manager a/c

How to create it, there are tons of videos on YouTube or on Facebook support.

Whenever you try to run commercial ads (like for the affiliate products or any other paid ads), don’t use your personal Facebook a/c and rather use the business manager for the following reasons:

  1. If Facebook bans your ad account for any reason and if that was associated with your personal Facebook a/c, it will also get banned and you will loose all your social contacts.

  2. It is highly advisable to use you a separate business manager a/c to run any commercial ads and to avoid the chances of banning your personal ad or Fb account.

You may use the same email id to create your business manager a/c you can give the name to it as your main domain name.

Hope that helps!

If you still have any other questions, please feel free to reach out.