I have some Google Display ads running and a YouTube ad running. In my Google ads account I keep seeing the number of clicks go up. Up to 320+ up from 120 last night but the number of hops I see when I log into Clickbank remains at 15 which is what I saw last night.
I thought in one of the early videos when John is talking about common terms he said ‘clicks’ and ‘hops’ are synonymous But how is it Google is showing 1 thing and Clickbank showing something else and the two aren’t even close.
Am I missing something here? Should I pause my Google Ads so I don’t keep spending money if no one is actually going to my Clickbank link?