8 hops and 2 initial order form impressions

Hello jetset,

Last week’s stats from AdWords YouTube campaign for SAS.
17 hops, 8 hops per order form impression, 2 initial order form impressions, and 0 sales.

1

Should I expect about 10 initial order form impressions for each sale?
How would you proceed?

Best,
Stefan

https://forum.imjetset.com/t/sas-video-ad-follow-along

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